Color Pallet
Color helps our communications feel connected, recognizable, and distinctly ACSF. Our palette reflects the energy of our public school community: creativity, growth, possibility, and joy.
Use our primary colors as the foundation of ACSF communications. Tertiary colors add variety and help us create visual hierarchy, highlight important information, and bring more depth to designs. Across every color combination, readability and accessibility come first.
Primary Colors
Our three primary colors should be the most recognizable colors across ACSF communications. Use them consistently in social media graphics, presentations, reports, campaign materials, and other branded content.
Our primary blue communicates confidence, connection, and trust. Use it as a foundational color for backgrounds, headings, graphic elements, and informational content. It is especially useful when a design needs to feel clear, professional, and unmistakably ACSF.
Our golden yellow brings warmth, optimism, and energy to the palette. Use it to draw attention to key details, add contrast, highlight calls to action, or introduce a bright accent. It works well in small doses alongside blue and green.
Our green represents growth, possibility, and the many ways students learn and thrive. Use it for supporting backgrounds, secondary graphic elements, illustrations, and content focused on student experiences, programs, and community impact.
Tertiary Colors
Our tertiary colors complement the primary palette. They provide additional color options without taking attention away from our core brand colors. Use them selectively for contrast, visual variety, and emphasis.
COUGAR RED
It’s not maroon… it’s not red… it’s COUGAR RED!
